Tags: Search Engine Marketing
Google has begun migrating all Google Places pages towards the new Google Plus Local pages. Whether or not you like or not, if your company presently has a Google Places page, your Google Places page has probably already been replaced or upgraded to a Google Plus Local page. So, what does this mean to you and your company?
Well, the primary goal here is to integrate Google’s social aspect of Google Plus into your local business listings on Google. You’ll have the chance to interact together with your clients and potential customers, and they are able to interact together with your business. Your local company ought to embrace the new Google Plus Local, especially because this new platform will allow for these new customer interactions.
Google announced this new change on their Google+ page:
These days we’re rolling out Google+ Local, a easy way to discover and share local information featuring ZAGAT scores and recommendations from people you trust in Google+.
From the new “Local” icon on the left-hand side of Google+, you can search for particular places or browse for ones that fit your mood. Clicking on any location will take you to a local Google+ page that consists of photos, Zagat’s high-quality scores and summaries, critiques from individuals in your circles and other information like address and opening hours.
Google+ Local is also integrated across the other products you currently use every day, such as Search, Maps and mobile, so you are able to get exactly the same great local information wherever you go.
What is also essential to note is that Google will actually be indexing the new Google+ Local pages in their search results, which will offer a fantastic chance for the business to improve their overall search engine optimization potential. There is a really great opportunity that Google will assist drive visitors for your Google Plus Local page, which will help your business within the long run.
There is no doubt that this move by Google, the altering of the Google Places pages into Google Plus Local Pages, is in response to Facebook’s local business pages.