WHERE TO GET FUNDING
Not everyone is prosperous enough to have the financial backing of a big contract right away or a rich benefactor to help them push forward in the music industry. Of course publicity, promotion and recording all cost money. So it issignificant to find ways to save on expense while not compromising on quality. You will certainly have to make sacrifices to see your star rise, this might for example mean not going to the club in order to pay for CDs to be pressed.
If you are lucky enough you can self push – like some self-starters in the industry – by marketing your own music locally in order to part finance yourself. Concerts are another way to perchance raise some revenue but ultimately the early stages are not so much about what you can make as what you can save.
Instead of paying for a hard-copy press kit it might be worth considering an EPK. It will cost some money to set it up the right way but will certainly be cheaper than printing and posting hundreds of hard-copy press kits. You might want to get a friend to do your graphic design and when you hit the studio make sure you don’t waste any of the valuable time you are paying for.
All told it is about promotions, the buying and pressing of CDs, the electronic press kit, the aligning yourself with great people who are willing to help, and even hiring a public relations professional. It is all about buzz, and how well you are packaged. If you have to, to fund your career, get a few side jobs, do shows (even the ones that are not paid), because they are helping you ‘pay’ for your career more than you will ever know. Put down the sneakers or the jewelry, and use that money to fund your career, if you are actually serious about it. The only ones that will survive in this game are the ones that are serious.