Tags: Search Engine Marketing
What is an Exact Match Domain Name? Exact Match Domain Names are just that–domain names that include an exact match of a keyword or keyword phrase. So, an example of an exact match domain name could be “books.com” or “travel.com” or even Keyword1Keyword2.com exactly where “keyword1″ is 1 word and “keyword2″ is an additional keyword. It is widely known in the Seo business that getting certainly one of these keyword-rch exact match domain names will astronomically improve the probabilities the site will display up on the first web page of the search results for a keyword search that contains those keywords or keyword phrase. Currently, this “additional ranking benefit” is only valid for .COM domain names that do not include hyphens. The only other caveat is that the domain name must really be a live website on the same topic as the keyword. Ideally, the home page ought to about the subject from the keyword and it should be “optimized” for that keyword phrase.
Just buying an Exact Match Domain Name is not sufficient. An Exact Match Domain name may be an asset for the search engine optimization efforts. It can really provide you with the unique edge that you might require in order to improve your web site’s search engine rankings and bring targeted traffic for your website. Definitely for those who have a web site on that domain name, visitors will know what to anticipate once they get there. And it could give you an edge over your rivals. Following all, there’s just one Exact Match Domain Name for every keyword phrase.
When considering the value of a domain name, and buying a domain name, there are several elements to consider. Similar to real estate, you’ll wish to obtain a good idea of “comps”, what comparable domain names have lately offered for previously. You are able to search the domain name sales using DNSalePrice.com, which lists domain name costs when that information is available publicly. In some instances, you may even find the domain name you would like if it was offered before.
The value of a domain name, even though really is eventually determined on just how much someone is willing to pay for it, can be “estimated”. There are some online tools accessible to determine worth, including Estibot.com and http://appraise.epik.com. Sites that do an automated valuation have a tendency to use a mixture from the amount of searches monthly (if it contains a keyword) and also the average CPC (price per click) for that keyword. The greater the average CPC and the more individuals search for keyword, the greater worth an EMD will have.
Your Present Domain Names and Renewals
What about a domain name that you currently have? How do you realize in the event you should renew your domain name if it’s an Exact Match Domain Name? Or maybe just contains a keyword phrase? When the domain name is created, meaning that there’s a reside website on it, and it’s in use, then probably you should renew the domain name. If you have spent any time including unique content on the website, then most likely it is profitable-or may be profitable. There are ways, following all, to monetize just about any website out there-and created websites have value. If you’re not preparing on continuing with operating on the website, then maybe you should consider selling it to a third party. In any case, when the domain name is created, I would renew the domain name and promote it to a third party.
Another option would be to redirect it to an additional current web site which you own. Nevertheless, keep in mind that they Seo value of an Exact Match Domain Name really only will exist if the domain name features a live web site on it.