Launch an Organization; Do Not Forget the Dot Com
I came across a very interesting situation today that I have not thought of before. I saw a national organization being launched, with press releases, a large media buy, a great-looking website, and a great idea. This organization decided to put their website on the .ORG TLD, which is just fine. But do you know that they failed to do?
They failed to spend $7 and register the dot com and the dot net TLD.
Yes, folks, that is my lesson for today. If you decide to put your website on the .org TLD and the .com and the .net is available, then you absolutely must register the .com and the .net and redirect those to the .org with a 301 Permanent Redirect. If not, someone will come along and register that name in the .com and possibly in the .net TLD.
For some reason, we are just used to typing in the .com TLD and not the .org. It’s just one of those things that happen, when we think of a site we type in the .com first and then, if it’s not there, we will search for it.
Unfortunately, someone is currently using the .com of media guru, so I had to put up this blog on the .org TLD.